Collaborate with Sofrafy

Sofrafy is a kitchen tracking and recipe app for families who want to cook healthy meals with what they already have. Let's grow it together: pick the option that fits you and write a few lines to [email protected]. You can also apply in the app under Settings → Collaborate.

Advertise on our social media

For brands. A sponsored post, Reel or story on Sofrafy's Instagram (@sofrafy). Our audience is families who care about home cooking, food storage and avoiding waste.

• Formats: single post, carousel, Reel, story; content we create together or your ready-made content.
• Sponsored content is always labelled at the very start with "Ad · in collaboration with @brand" and Instagram's "Paid partnership" label.
• We don't accept: alcohol, tobacco, gambling, weight-loss/diet products or products with health claims, junk food aimed at children.
• For pricing and timing, briefly tell us about your brand and campaign and we'll send you an offer.

Share it, get 1 month of Family Plus free

For everyone. Share Sofrafy on your own social media page and get 1 month of Family Plus from us. No follower minimum.

• The post must be public, show Sofrafy and tag @sofrafy (Instagram, TikTok, YouTube, Facebook or X). If it's a story, send a screen recording too.
• Send us the link; we'll review it and send you a code for 1 month of Family Plus within a few days (an App Store offer code or a Google Play promo code). You redeem it in the store's own screen.
• Once per person; it must be a real, public account. We don't accept misleading content or content that goes against food safety (for example, showing an expired product as "fine").
• Your post must say "Ad". Because you receive a gifted membership, your post is legally an advertisement. Put "Ad · provided by @sofrafy" at the very start of your caption, before any other hashtags (in Turkey: "Reklam · @sofrafy tarafından sağlandı"; elsewhere follow your country's rules). In stories and videos it must be readable from the first second, on every story frame. Also turn on Instagram's "Paid partnership" label.
• You must actually have used Sofrafy: don't describe features you haven't seen, disclose filters, and make no health claims (e.g. "helps you lose weight"). We don't send codes for posts that break these rules; if already sent, we ask for a fix or removal.

Be the face of our ads

For content creators. Your content (video, photos) of you using Sofrafy appears on our social media and in our ads. In return, Family Plus based on your followers:

• Your follower count is that of your largest account (Instagram, TikTok or YouTube); we check that engagement is genuine.
• You allow us to use the content on Sofrafy's social media accounts and in paid ads for 12 months, crediting your name and account. We confirm the details in writing after you apply.
• The content must actually show you using Sofrafy and must not be misleading or go against food safety.
• If you also post the content on your own account, the same label rule applies: "Ad · provided by @sofrafy" at the very start. The usage permission is given with a signed permission form.

Expert collaboration

For dietitians and food engineers. Let's review our 37 recipes, the storage times of our 37 food categories and our food safety notices together. You'll be credited by name (and your account, if you like) in the app and on the site.

Become a recipe partner

For chefs and food creators. Share one of your healthy recipes. If it fits our criteria (little salt and sugar, mostly vegetables, legumes and whole grains, no deep-frying, allergens listed) and a dietitian approves it, it appears in the app with your name and account, translated into 12 languages.

Brand and grocery partnership

For food brands and grocery stores. Product data (barcodes, shelf life), campaigns or sponsored recipes. Sponsored recipes go through the same dietitian criteria and are marked as sponsored in the app. We don't share user data.

How to apply

Write to [email protected] with your name, your account or company, (for sharing or content) your follower count and the link to your post, and a short note. We reply within 7 days.